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Cover Letter Example
- Responding To A
Job Advertisement

You are most likely to create a good (or bad) impression when responding to a press advertisement and so this page will highlight how to construct a cover letter when applying for an advertised job vacancy direct with an employer.

Your cover letter should always include the basics, such as:

The name of the publication where you saw the advertisement
The reference number of the job vacancy (if provided)
Primary reason for your interest
Explanation of your relevance for the position

These are the minimum requirements of course, you might need to put more in.

For this example, we will assume that you are responding to this job vacancy (amend to suit your own requirements):

Daily News -

Sales Executive -
Construction Sales Account Manager

Basic Salary 25k-30k, OTE 35k-40k

Location: Central London, covering South East England

An outstanding opportunity has arisen for a Sales Executives to sell the company's high quality range of manufactured heavy plant machinery.

As market leading distributers in this market, we are well placed to achieve 30% growth in sales this year, following an agressive marketing campaign that is already resulting in increased enquiries from target client base.

You will be working as part of a dedicated professional sales team, dealing with high level contacts in the construction industry as well as local authorities, civil engineering and road construction industries.

Consequently, you will need to demonstrate a strong track record of success in selling high value products or services to this buyer profile.

Candidates require excellent written and verbal communication skills together with the determination to succeed in a ighly competitive sales environment. 

Please address all enquiries, quoting reference SE0406 to:

Mr J Morgan
HR Manager
Any Company
Any Town

Telephone 0208 000 0000
Fax 0208 000 0001


If you look at this (or any) job advertisement, you will see that all of the clues you need are already there.

As long as you fit the profile, it is easy to construct a good cover letter that will guarantee your place on the interview short-list before they even read your CV!

Here's how to do it:

Your Adress Goes Here
Address 2
Address 3

Home Telephone
Mobile Telephone

Mr J Morgan
HR Manager
Any Company
Any Town

Sales Executive Vacancy Reference SEO406

Dear Mr Morgan,

I read your advertisement, as referenced above, in today's edition of the Daily News and would like to apply for the position.

As you will see from my envlosed CV, I am currently employed in a similar position at XYZ company, selling specialist construction vehicles ranging from £75,000 to £700,000 in value to the same client group indicated in your advertisement.

I have been with the company for three years and have thoroughly enjoyed my time there. However, as you might have read in the press, the business has been sold and this has caused me to consider my position.

Your company appears to be proactive in its approach to marketing and I am excited at the prospect of working with a more dynamic, sales focused organisation.

I live in the central London area and am happy to travel extensively, staying overnight if required to do so.

If you feel that my application is suitable, I would be pleased to attend an interview with you at your convenience and with this in mind, I look forward to hearing from you shortly.

Yours sincerely,


Your Name Here

No job application cover letter letter should be more than one page long.

As you can see in the above example, all you have to do is look at the advertisement and answer the questions that are being asked in the advertisement.

By providing the answers, the employer will be more inclined to see you, even if your CV isn't quite up to scratch in some areas.

The cover letter should concentrate on the positive aspects of your application only. Leave anything negative for the interview!

©Hollywood Internet Ltd - Responding to A job advertisement cover letter